Melbourne software studio
We design, build, and run software small businesses actually keep using.
From booking systems to AI tools — Fyrge Lab makes its own products and builds for clients, end to end.
Two products built and run in-house.
Idea → design → build → launch → grow.
One studio for the whole arc. We take products from a sentence to something in customers’ hands — and keep improving it after launch. Each part below is something you can hire us for.
- 01
Product & SaaS development
Full-stack web apps on Next.js + Supabase — billing, auth, dashboards, the lot.
- 02
Mobile apps
Native-feeling iOS and Android, built in Flutter from one codebase.
- 03
AI features
Claude-powered capabilities built into real products that ship — not demos.
- 04
Design
Product UX and brand identity that looks considered and earns trust.
- 05
Growth
Launch strategy, paid ads, SEO, and lead generation to get it in front of people.
Why “Fyrge” — a forge. Things built well, made to last.
Small team, studio output
Fyrge Lab is a small, AI-augmented studio. An in-house, AI-assisted build pipeline is how a tiny team ships production software at the pace of a much larger one.
We build for keeps
The bar is software people keep using — not a launch-day demo. We sweat the details that decide whether a tool earns a place in someone's day.
We use what we build
TableNest and VoxBuildr are our own products with real users, so we feel the same edges our clients do — billing, support, the unglamorous parts.
A studio in Melbourne.
Fyrge Lab Pty Ltd is a software studio in Melbourne, Victoria, Australia, founded by Ben Payten. We work with small businesses and founders who want a team that ships real software — not a slide deck.
The work spans our own products and client builds, and it’s all made the same way: carefully, in-house, with an eye on whether anyone will still be using it in a year.
- Founder
- Ben Payten
- Based in
- Melbourne, AU
- Entity
- ACN 696 775 096
Work with us.
Tell us what you’re building or the problem you’re stuck on. We read every message and reply ourselves.
Prefer email? support@fyrgelab.com